Skip to main content

Make Your Message
Match Your Work

The problem

You know your value. The field doesn’t — yet.

You’ve built real trust where it matters — but your message isn’t showing it.

The language misses.

The visuals don’t connect.

And the people you’re trying to reach? They aren’t seeing what sets you apart.

It’s not a marketing problem.

It’s a credibility gap — the space between the value you know you bring and the way it shows up in the world.

And that gap is costing you.

  • The right clients aren’t seeing why you’re the obvious choice.
  • The field doesn’t feel like the message was written for them.
  • Strategic buyers can’t tell if you actually get their world.

When your message finally matches the work you do, everything shifts.

Conversations move faster. Trust builds quicker. And your reputation becomes a competitive advantage, not just a backstory.

Whether you need clarity on your message, proof to back it up, or a long-term partner to keep your story aligned, I build credibility into every step.

Here are 4 levels of engagement that are expressly designed to make it clear who you are and what you do: 

Groundwork Session

Strategy + Messaging Audit.
I diagnose the credibility gap, and give you a plan to fix it.

$2,000–$3,500

Proof Project

Customer Feature + Testimonial.
I capture proof content your clients actually care about: filmed in the field, not a boardroom.

$3,000–$5,000

Brand Proof System

Full Messaging + Content Package.
I'll build a consistent narrative across your brand—one that earns trust with the people who matter.

$10,000–$22,500

Alignment Partnership

Advisory + Content Direction.
I stay close as you grow, guiding the message, surfacing the stories, and making sure your credibility stays visible where it matters most.

$1,500–$3,000/mo

Not sure where to start?

The Path to Alignment

Here’s how it works →

 

 

TL;DR

1. Get your message locked in.

2. Develop content (videos, photos, podcasts)

3. Get it in front of the right people.

The same way great construction starts with a solid plan, great storytelling starts with alignment.

 

This process keeps your message steady no matter how fast you’re growing.

1

Discover

I start with clarity: uncovering where your message misses and what your audience actually needs to hear.

Deliverable: Groundwork Session + strategic direction

2

Translate

We’ll define your core story, tone, and message pillars so everyone—leadership, marketing, and field teams—can communicate consistently.

Deliverable: Message framework + proof roadmap

3

Prove

I capture the real stories, visuals, and moments that show what makes your company credible, and turn them into assets that work everywhere.

Deliverable: Customer features, testimonials, brand films, photography

4

Embed

I’ll help your team maintain message alignment as you grow, guiding new content, strategy, and communication rhythms over time.

Deliverable: Ongoing strategy + advisory partnership

Built for companies that support the trades

There was a big discrepancy — not only in professionalism, but the level of service we’re able to provide versus what was visible online or in our materials. Now, there’s a story being told that finally matches the quality of our work.

Hall SimmonsFounder, Southern Acre Landscaping

I believe that deeper connection builds better companies.

Who I Am.

Let’s Talk About How You Want to Be Seen

If your company serves the trades and you’re ready to close the gap between how you’re seen and who you truly are, start here.

Fill out the form — I’ll review it personally and follow up.

Start the Conversation