Tell your story
so people give a sh!t
Consistently Connected
Our process requires building and maintaining intentional relationships in the blue-collar world.
Industry Expertise
We've built our team of experts who specifically understand how to craft compelling stories in the world of the trades.
No Fancy Scripts
At the end of the day, it's your story. Our job is to help you tell it well.
Look. We Get it.
Your Crews + Customers Don’t Understand What Makes You Different.
If your customers or team members don't know the story of your business, they'll make up their own story — and get it wrong.
Why invest in video for your construction business?
Invite Your Team
Into the Story
Employees want to feel valued and want to understand how their role directly impacts the success of the business.
Authentically Connect
with Customers
Customers buy from people — especially people they feel like they know.
Inspire Your
Future Workforce
Folks are looking to join a team just like yours, but first, they need to envision what it would look like to join your organization.
Our Process
Tell us about your team
Your people are what make your company special, so we want to hear about the culture, company growth challenges, and what excites you for the future.
Content plan that works
A beautiful video, by itself, doesn’t actually do anything, so we’ll build a video content strategy that directly addresses the pain points and challenges within and outside of your business.
On-site content production
We’ll come guide you and other key personnel through a few days of video production. We structure everything as a conversation, never a performance… because you don’t need to become a “content creator” to tell the story of what is true.
Get the story out there
We’ll work with your team to implement the most impactful and frictionless ways to distribute the content in a way that will excite and engage your team, your customers, and your future workforce.
Our Boots Are Already Dirty
At Alex Horton Creative, we know how important it is for blue-collar business leaders to genuinely connect with their 3 most vital audiences: crews, customers, and the workforce of the future.
That’s why we’ve pulled together an incredible team of creatives and strategists with significant experience making content specifically for folks in the trades.
We don’t just make videos — we develop content strategies specifically designed to:
- engage and educate your crews
- attract people and businesses that align with your values
- inspire and recruit the next generation of blue-collar workers.
With such a deep respect for these folks, it’s not hard to be fired up to use our skills to serve people in the trades.
Let's Build Something Together.
Which Service Solves Your Main Problem?
Collaborators Turned Friends
Start Sharing the Real Story
