Stop Hiding Your Construction Business
Look. We Get it.
Your Crews + Clients Don’t Understand What Makes You Different
If your customers or team members don't know the story of your business, they'll make up their own story — and get it wrong.
Why invest in video for your construction business?
Authentically Connect
with Customers
Customers buy from people — especially people they feel like they know.
Invite Your Team
Into the Story
Employees want to feel valued and want to understand how their role directly impacts the success of the business.
Inspire Your
Future Workforce
Folks are looking to join a team just like yours, but first, they need to envision what it would look like to join your organization.
STORIES
Here are some recent projects we’re excited about.
Heavy Equipment Hauling 4:17
Sam T. explains that equipment hauling requires WAY more than driving from A-to-B.
Preparing to Tunnel at Purdue 2:16
A highly experienced and specialized tunneling and drilling outfit sets the stage for a massive project at a major university.
What is an Asphalt Plant? (Part 1) 6:33
2 brothers who’ve grown up in the family paving business give an in-depth walkthrough of the company’s asphalt plant.
OUR PROCESS
Tell Us About Your Team
Your people are what make your company special, so we want to hear about the culture, company growth challenges, and what excites you for the future.
Design a Blueprint That Works
A beautiful video, by itself, doesn’t actually do anything, so we’ll build a video content strategy that directly addresses the pain points and challenges within and outside of your business.
On-Site Content Production
We’ll come guide you and other key personnel through a few days of video production. We structure everything as a conversation, never a performance… because you don’t need to become a “content creator” to tell the story of what is true.
Get the Story Out There
We’ll work with your team to implement the most impactful and frictionless ways to distribute the content in a way that will excite and engage your team, your customers, and your future workforce.
Our Boots Are Already Dirty
At Alex Horton Creative, we know how important it is for blue-collar businesses to genuinely connect with their 3 most vital audiences: crews, customers, and the workforce of the future.
That’s why we’ve pulled together an incredible team of creatives and strategists with specific experience making content for folks in and around the trades.
We don’t just produce videos, photos, and podcasts— we develop content strategies specifically designed to:
- attract people and businesses that align with your values
- engage and educate your crews
- inspire and recruit the next generation of blue-collar workers
Let's Build Something Together.
How We Can Help
Your company’s ability to consistently perform quality work got you here, but it won’t get you there.
Company Story Videos
Highlight the two true differentiators that no other business could ever have: your people and history.
Social Media Toolkit
3+ months worth of video clips and photos to remove the headache of daily social media posting.
Website Media Content
Your website should make it clear who your people are and what they're capable of. Videos and photos will do that heavy lifting.
Video Podcast Launch
Conversational content that helps the industry see who you are and brings your team and customers into the story.
Start Sharing the Real Story
