If the wrong customers keep showing up, your line is blurry.
Two weeks. Two sessions.
A Brand Line Framework that defines who your brand is for, who it isn’t, and the belief required to belong — so the right people self-select before they ever pick up the phone.
The Deliverable
What you get: a Brand Line Framework.
A custom document, built from your specific business, in language you’ll actually use.
Not strategy slides. Not a 90-page brand bible no one reads.
What’s in it:
- The Line — who you’re for, who you’re not, and the belief that a customer must have to belong, plus a clearly defined cost of holding that line
- Diagnosis — where your current message is blurry, with specific phrases pulled from your existing site, proposals, and sales conversations
- Message Foundation — an internal positioning statement, three external translations, and a Retire / Adopt list of language to drop and language to start using
- Five Actions — drafted content for the moments that actually matter: your homepage, your self-introduction, your answer to “why should I hire you guys,” and two more tailored to where your decisions get made
- Next Steps — what to deploy this week, where you’ll be tempted to soften the line, and where this work could lead
How It Works
- You complete a focused questionnaire, then we meet for 90 minutes. I read your answers in advance because Session 1 is for digging into what’s underneath, not for reviewing what you wrote.
- I build v1 of your Brand Line Framework. Heavy synthesis work happens offline. You don’t see drafts in progress.
- We meet again for 90 minutes to pressure-test, refine, and finalize. In Session 2, I’ll make sure that everything in the framework is aligned with the future of your brand. Final document follows within 48 hours.
Two weeks. Two sessions. One document you can (and will) actually use.